To seize the opportunities ahead, businesses must go beyond sensors. Definitely, they need all-in-one marketing automation software including Big Data, in-built reporting and analytics capabilities, artificial intelligence, and social media. This article will tell why marketing automation is important. We will reveal major benefits and possible pitfalls an automated marketing campaigns platform features. But before we jump into today’s post, let’s hit the basics first: What is automated marketing? Introduction To Marketing Automation Marketing automation programs are special programs, which can automate your regular activities, such as sending emails, managing leads, social media activities, and what is very important, they allow to collect various marketing data along with ...

Running a shipping and logistics company is not easy, especially when it comes to startups since small business owners do not usually have the needed resources to cope with all concerns the logistics process involves.  Still, lately, the tech times have arrived and things have dramatically changed. By using cutting-edge technologies, not to mention big data, machine learning as well as artificial intelligence and business intelligence combined with completely different approaches to the way people run businesses, tech startups have managed to significantly reduce costs, increase flexibility and effectiveness, therefore streamlining all operations. What is more, the tech network logistics sphere has also reached the highly competitive mobile world. As mentioned in the opening, differe...

The proper tech stack (the choice of a programming language, technologies, frameworks and libraries and other development tools) that will run your application should be determined before any code gets written. Meanwhile, the today’s choice of the right technology stack is gigantic. Indeed, there are dozens of attention-worthy options regarding the best-suiting technology stack for your next big project. Is it that easy to collect the proper set of technologies? We all know that anything really can be written in anything. But pick it right and your project will flourish, pick it wrong and you may experience pitfalls combined with huge financial troubles. So, make sure you conduct a lot of consideration and analysis before opting for the proper set of technologies. Check all the pros...

Great software engineers are not only valuable employees, but also productive contributors and the key to the success of your online project. These days, becoming a programmer has become a boom and as a result, you can find hundreds of software engineers out there. In fact, today, there are around 26.4 million software professionals in the world. But how to determine which candidate should you hire for a long term cooperation? What distinguishes a great programmer from a general programmer? Artelogic, the custom software development agency with a proven experience, has hired and worked with dozens of developers.  And now we are sharing our expertise regarding how to determine a great programmer with you and how to differentiate the great experts from the bad software engineers. We ha...

Calling all business owners who consider outsourcing service for their development! It’s truly an art to get the right outsourcer: to benefit from this kind of product development, you need to make sure that you have chosen the right IT partner or you risk to run into nothing but trouble.  Wondering why? Below, you will find the most common pitfalls business owners might face if they are not launching a profitable home-based business, but happen to choose the wrong outsourcing software development company for their projects. So, please have a more detailed look. Key pitfalls the improper outsourcing can bring: Horrible bugs that results in application errors and customers dissatisfaction Lack of realization of expected cost savings Poor process automation Unhelpful custom...