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How to become GDPR compliant?

Learn the basics

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Ivanna Gurmak, CMO, Artelogic
22 Mar 2018
Calling all online business owners! On May 25 2018, a new European privacy regulation called GDPR (GDPR stands for General Data Protection Regulation) will be enforced. It has increasingly become one of the trendiest topics among digital businesses around the world as the new data privacy norms are going to completely change the way online resources are used to gather, store and use individuals’ data. The main purpose of it is to better protect sensitive information of users. In fact, the General Data Protection Regulation covers businesses having EU customers, nevertheless, it will affect all companies globally, both small, mid-sized, and the big ones. And the fines are really mind-blowing - your company might get the penalty up to €20 million or 4% of your company’s wor...

Is your web app ready for the Google mobile first index?

How will your business benefit from mobile-first indexing?

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Ivanna Gurmak, CMO, Artelogic
15 Mar 2018
The need for optimizing for the mobile-first index in Google grows apparent from day to day as more and more people use mobile devices to browse the Internet. That is why when it comes to having a decent ranking factor, we can't stress enough to our customers the importance of having a beautiful mobile friendly website with a responsive design. Wondering which impact does that the mobile-first index have on your app? Undeniably, with the Google’s mobile-first index, to remain competitive within Google search engine, your internet resource has to be ready for mobile-first indexing. So, do you need to make some serious changes to your site to accommodate the new ways customers are engaging with your online business? Of course, from the first glance, it’s easy to get distracted w...

Implications of GDPR to software development

What to expect from Europe’s data-protection laws?

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Ivanna Gurmak, CMO, Artelogic
08 Mar 2018
Probably, you have already heard about Data Protection Regulation GDPR. Europe’s data-protection laws are going to be changed soon due to the GDPR, which will surely influence any business. Look around, this little acronym is causing quite a stir among companies big and small around the globe. And if you thought that since you are not in EU, it didn’t apply to your non-EU web resource or application, surprise: due to the so-called “everything-connected-via-the-Internet” matter, GDPR affects everybody regardless of the location of your business. Wondering how that could be?  For instance, should you keep any personal data about European users, the EU general data protection will apply to you. It’s important to add: data requests should be fulfilled every ...

How To Choose Warehouse Management Software For A Small Business:

Seven Major Concerns

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Vuhar Mamedov, Co-founder, Artelogic
15 Feb 2018
With so many commercial warehouse management software applications out there, choosing the proper one for your small business can be a pain. Indeed, in most cases, small to midsize businesses feature a narrow focus, for instance, online retailers and specialty product retailers. That is why the common open source management system can hardly satisfy all the requirements of such business. The needed stack of features is not the only thing to pay attention to upon choosing the proper management software for your small business. There are other things your best-suiting warehouse management solution should include. To help you save time, we’ve created a list of these criteria.  So, let’s take a closer look. So, to ensure your warehouse management system matches the needs of y...

All-in-one marketing automation software

Pros and cons

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Ivanna Gurmak, CMO, Artelogic
08 Feb 2018
To seize the opportunities ahead, businesses must go beyond sensors. Definitely, they need all-in-one marketing automation software including Big Data, in-built reporting and analytics capabilities, artificial intelligence, and social media. This article will tell why marketing automation is important. We will reveal major benefits and possible pitfalls an automated marketing campaigns platform features. But before we jump into today’s post, let’s hit the basics first: What is automated marketing? Introduction To Marketing Automation Marketing automation programs are special programs, which can automate your regular activities, such as sending emails, managing leads, social media activities, and what is very important, they allow to collect various marketing data along with ...

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