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How to become GDPR compliant?

Learn the basics

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Ivanna Gurmak, CMO, Artelogic
22 Mar 2018
Calling all online business owners! On May 25 2018, a new European privacy regulation called GDPR (GDPR stands for General Data Protection Regulation) will be enforced. It has increasingly become one of the trendiest topics among digital businesses around the world as the new data privacy norms are going to completely change the way online resources are used to gather, store and use individuals’ data. The main purpose of it is to better protect sensitive information of users. In fact, the General Data Protection Regulation covers businesses having EU customers, nevertheless, it will affect all companies globally, both small, mid-sized, and the big ones. And the fines are really mind-blowing - your company might get the penalty up to €20 million or 4% of your company’s wor...

Is your web app ready for the Google mobile first index?

How will your business benefit from mobile-first indexing?

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Ivanna Gurmak, CMO, Artelogic
15 Mar 2018
The need for optimizing for the mobile-first index in Google grows apparent from day to day as more and more people use mobile devices to browse the Internet. That is why when it comes to having a decent ranking factor, we can't stress enough to our customers the importance of having a beautiful mobile friendly website with a responsive design. Wondering which impact does that the mobile-first index have on your app? Undeniably, with the Google’s mobile-first index, to remain competitive within Google search engine, your internet resource has to be ready for mobile-first indexing. So, do you need to make some serious changes to your site to accommodate the new ways customers are engaging with your online business? Of course, from the first glance, it’s easy to get distracted w...

All-in-one marketing automation software

Pros and cons

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Ivanna Gurmak, CMO, Artelogic
08 Feb 2018
To seize the opportunities ahead, businesses must go beyond sensors. Definitely, they need all-in-one marketing automation software including Big Data, in-built reporting and analytics capabilities, artificial intelligence, and social media. This article will tell why marketing automation is important. We will reveal major benefits and possible pitfalls an automated marketing campaigns platform features. But before we jump into today’s post, let’s hit the basics first: What is automated marketing? Introduction To Marketing Automation Marketing automation programs are special programs, which can automate your regular activities, such as sending emails, managing leads, social media activities, and what is very important, they allow to collect various marketing data along with ...

Top Ten Startups In The Logistics Industry

You have to know about

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Ivanna Gurmak, CMO, Artelogic
25 Jan 2018
Running a shipping and logistics company is not easy, especially when it comes to startups since small business owners do not usually have the needed resources to cope with all concerns the logistics process involves.  Still, lately, the tech times have arrived and things have dramatically changed. By using cutting-edge technologies, not to mention big data, machine learning as well as artificial intelligence and business intelligence combined with completely different approaches to the way people run businesses, tech startups have managed to significantly reduce costs, increase flexibility and effectiveness, therefore streamlining all operations. What is more, the tech network logistics sphere has also reached the highly competitive mobile world. As mentioned in the opening, differe...

How to choose the right technology stack for web applications

7 Steps to the Right Decision

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Oleksandr Trofimov, CTO, Artelogic
18 Jan 2018
The proper tech stack (the choice of a programming language, technologies, frameworks and libraries and other development tools) that will run your application should be determined before any code gets written. Meanwhile, the today’s choice of the right technology stack is gigantic. Indeed, there are dozens of attention-worthy options regarding the best-suiting technology stack for your next big project. Is it that easy to collect the proper set of technologies? We all know that anything really can be written in anything. But pick it right and your project will flourish, pick it wrong and you may experience pitfalls combined with huge financial troubles. So, make sure you conduct a lot of consideration and analysis before opting for the proper set of technologies. Check all the pros...

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